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Press Releases
Download the PDF version of this release.
FOR IMMEDIATE RELEASE
June 16, 2008
Contact: Shawn Smith, 604.872.8900, shawn@momentummediamarketing.com
Contact: Jim LaMarca, 206.388.2577
jim@lamarcastrategies.com
MOMENTUM MEDIA MARKETING AND RASPRODZ (UK) LTD.
BRING CRACK THE CODE® TO AMERICA,
FIRST ON CUMULUS MEDIA’S ‘93.3 THE BONE’ DALLAS
Vancouver, BC – Momentum Media Marketing, Inc has entered into agreement with
Rasprodz (UK) Ltd. to bring Crack the Code®, Radio’s most innovative and interactive
revenue generating radio promotion, to America. Cumulus Media’s 93.3 The Bone in Dallas
became the first US radio station in the US to air Crack the Code® beginning April 15th.
“We are thrilled to be first with Crack the Code® in America,” says Gary Thompson, PD for
The Bone. “Overwhelmingly, listeners tell me how addictive Crack the Code® is and that
they love playing on-air and online. The imaging is dramatic and larger-than-life. The nonspot
revenue components even had our GM pacing his office with excitement. In fact, we
sold 14 of 16 sponsorship packages before we even hit the air. It’s groundbreaking!”
Crack the Code® was recently named “Best New Media Initiative” at the 2007 European
Radio Awards at NAB in Barcelona. Bridging the gap between traditional contesting and
interactive gaming, Crack the Code® allows listeners to compete on-air and online to unlock
a bank vault full of cash using four numbers and their phone touchpad or mouse.
“After battle-testing in world markets such as London, Sydney, Dublin, and Johannesburg,
the time has come to crack America,” says Richard Spears, Director of Rasprodz and
creator of Crack the Code®. “Radio is thirsting for interactivity and, from our experience,
listeners become absolutely hooked, instantly.”
“The genius of Crack the Code® is not just the listening appointments that the game
creates and the technology that drives unprecedented participation, but also the myriad of
ways advertisers can participate and benefit,” says Shawn Smith, President of Momentum.
“That drives radio gaming into new territory – just in time!”
Rasprodz (UK) Ltd.
provides radio and television with new and innovative ways of
attracting, entertaining, and maintaining audiences with high quality, client-focused
interactive games built on patent pending software.
Momentum Media Marketing, Inc.
is a full service marketing agency. The company works
with entertainment companies to help them reach the right audience and advertisers, and
make more money.
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