Marketing Insights From The Experts At Momentum

Broadcast Dialogue – The Podcast: Troy McCallum on keeping Classic Hits radio fresh

On this episode of Broadcast Dialogue – The Podcast, Troy McCallum, program director of Toronto’s boom 97.3 (CHBM-FM). McCallum joins us to talk about the challenges of keeping the Classic Hits format fresh, his incessant search for the next big idea, and the station’s new web series “The First Time.”  Fill out this form and we’ll follow-up with you personally. Email Address […]

How to Improve Your B2B Customer Experience In 2019

What happened to the B2B customer experience? An inordinate amount of attention has been paid to the evolution of retail consumer marketing, the adoption of digital advertising, social media marketing, and other new media. In many cases, B2B businesses have fallen behind in adoption of cutting-edge technologies and techniques. Websites have fallen into disrepair, even […]

Podcast listening fuelled by sharing: Canadian Podcast Listener

With podcasters competing for their share of the audio space in an increasingly crowded landscape (there are now 700,000 podcasts available worldwide), findings from the Canadian Podcast Listener Survey 2018, indicate that sharing is key. The survey, from Audience Insights Inc. and Ulster Media with support from TPX, found nearly two-thirds (65%) of monthly podcast listeners […]

Nielsen to add 200 new Canadian stations to BDSradio metrics platform

Nielsen Music has extended its relationship with SOCAN (Society of Composers, Authors and Music Publishers of Canada) to remain the exclusive provider of detailed radio airplay data from more than 500 Canadian stations. As part of the deal, Nielsen has increased coverage by adding 200 new stations to its BDSradio metrics platform. The data analytics […]