What happened to the B2B customer experience? An inordinate amount of attention has been paid to the evolution of retail consumer marketing, the adoption of digital advertising, social media marketing, and other new media. In many cases, B2B businesses have fallen behind in adoption of cutting-edge technologies and techniques. Websites have fallen into disrepair, even […]
With podcasters competing for their share of the audio space in an increasingly crowded landscape (there are now 700,000 podcasts available worldwide), findings from the Canadian Podcast Listener Survey 2018, indicate that sharing is key. The survey, from Audience Insights Inc. and Ulster Media with support from TPX, found nearly two-thirds (65%) of monthly podcast listeners […]
Nielsen Music has extended its relationship with SOCAN (Society of Composers, Authors and Music Publishers of Canada) to remain the exclusive provider of detailed radio airplay data from more than 500 Canadian stations. As part of the deal, Nielsen has increased coverage by adding 200 new stations to its BDSradio metrics platform. The data analytics […]
Radioplayer Canada recently celebrated its second anniversary of streaming Canadian radio stations to millions of listeners each week. On this episode of Broadcast Dialogue – The Podcast, Broadcast Dialogue Publisher, Momentum Media Marketing President & Founder – Shawn Smith in conversation with Michael Hill, managing director of Radioplayer Worldwide, on the rise of radio streaming, […]
Making the decision to buy services from a marketing agency can be a confounding process. So many buzz phrases and acronyms: digital, traditional, Inbound, Outbound, content, SEO, social, automation… the options seem endless. 1. Never buy a thing. Buy a process. Most marketers are tactic driven. Client consultation is time consuming and it takes effort […]
As B2B marketers, we have had many questions from prospective clients over the years on how best to work with a B2B marketing agency. Our people at Momentum Marketing are motivated to help our clients grow their businesses. And quite frankly, that’s the single best way to forge and maintain long-terms relationships. Not to mention […]
The onset of marketing automation has truly changed the way we reach out to, build relationships with, and sell to customers. Technology has made it possible for companies to gain traction and scale quickly. While many companies have moved away from traditional outbound marketing, many companies find the transition overwhelming, leading to inaction and remaining […]
Broadcast Dialogue – The #Podcast: With two incidents that saw hackers gain control of the Twitter accounts of Rogers Radio stations News 95.7 Halifax and News 1130 Vancouver, Momentum Media Marketing’s in-house digital experts James Wallace and Christian Lind offer insight into how the hacks occurred and how media organizations can take steps to protect […]
A challenging market is precisely the time to retool your sales organization. You can invest in processes and technologies that you can utilize in the meantime to increase market share. After all, business will peak again and you will be ready to dominate your competitors. Here’s why now is the time to get started: 1. […]
The free ride for brands on Facebook is over. As the social behemoth transforms into a media company and not simply another social platform, the hard reality is coming to light with regard to organic (unpaid) posting placement, specifically posting to brand pages, and the depth of which users will now see brand posts. The […]