Marketing Automation is the hottest phrase in marketing. In a nutshell, it is a process of leveraging digital technology to facilitate online discovery of a product or service, acquire a qualified sales lead, and nurture that lead closer and closer to a buying decision — with little or no human intervention until the optimum moment […]
Online strategies aren’t just about setting up accounts on the right platforms – your strategy needs to involve true engagement. Driving online community engagement requires planning, risk management, and a cohesive objective that is clearly stated to all of your key staff members. 1. Word-Of-Mouth Only Goes So Far You need a plan. Simply signing […]
Many social media marketers talk incessantly about things like “depth of engagement,” “catering to the audience,” and “the importance of a Like.” They can talk about Likes until they’re blue in the face. But what’s the value of a Like to the brand? The answer: It depends on what you plan to do with it. […]
Google AdWords are an essential form of marketing for many businesses. However, the world of Google is rotating with blurring speed, which means that unless your campaign is being monitored on a weekly basis you are likely losing efficiency with every passing day. You may be paying far too much for the results you’re getting. […]
There are a myriad of reasons why it’s getting harder to sell. It’s not your imagination. Your sales prospect is not interested in taking your call. Culturally they are increasingly incensed by the uninvited approach. Like a man on a hunt for a tool in Home Depot, your prospect doesn’t want your help. They cannot […]
In our work as a digital marketing agency, one of the most common declarations we hear from prospective clients is: “I’m spending the same marketing dollars yet my brand equity is increasingly diluted.” Every time we hear this phrase we hurt a little for the client. But we smile on the inside because before us […]
How the ‘Latest and Greatest’ Can Leave Marketers Exposed With the pace of change in the world of marketing and advertising, it’s very easy to get blown off course by a mass email solicitation or sales person flogging the latest and greatest marketing solution. You’ve seen the random pitches: We can deliver Likes! (even if […]
Canada’s Anti-Spam Law (CASL) will come into effect on July 1st. It prohibits sending Commercial Electronic Messages (CEM) to electronic addresses unless those message follow three simple rules: Identify the sender Obtain consent Provide an unsubscribe mechanism. If you are doing business in Canada or if your customers are accessing their emails in Canada, CASL […]
@jarematkinson In terms of creating value for users, watch the evolution of LinkedIn in 2014! #MomentumMarketing — Shawn Smith (@shawnAtMomentum) May 16, 2014 When asked which social network will be tops as it pertains to building business, especially among B2B companies, the easy answer is LinkedIn. Bigger Isn’t Necessarily Better LinkedIn is the social network […]
Currently Google Local and Google Places are two different Google products each with different data sets. They compete against each other and, in some cases, display duplicate results when those sets are not perfect matches. Google is in the process of merging Google Places with Google Local. But until then, you need to make sure […]