Adults aged 25-34 and compose the second-largest group of recent homebuyers, making up 28% of the current purchase pool. If you want them, you need to be where they are at their precise moment of interest, or you’ll miss the sale. The Online Buyer How do you sell a property to someone who will not […]
There is no more important consideration for a bricks and mortar retailer than discovery. In the past, this type of discovery relied heavily on the local Yellow Pages. The big yellow book was the means by which many people found the services they required. With the advent of Google Places in 2009, the importance of […]
One of the biggest challenges in marketing and sales is knowing EXACTLY who your core customers are. If someone asked you today “who are your customers?” and you say “people who buy my product”, you’re in trouble. This answer means that you’re selling to whomever stumbles across you in the marketplace and you’re not being […]
The Key to Understanding Google’s Robots It’s virtually impossible to avoid using Google as part of any marketing strategy. But as every business that uses Google knows, the rewards to be reaped from its services are huge yet dealing with the technology behemoth can be absolutely infuriating. This frustration with Google often reaches its crescendo […]
For most clients, design is the fun part of a web development project. It’s exciting to choose colors and pontificate palette decisions. And it’s tempting to start there. My counsel is always to take a step back and consider critical business issues. Ask key questions. Then let the answers inform the design choices. For example, […]
Over the past 10 years business has been forced to move because an educated consumer has shown up on their doorstep armed with remarkable intelligence. Access to on-demand information has been a game changer in every business sector and with it comes an expectation of how your business enables and responds to its community. A […]
Pinterest describes itself as a simple “Virtual Pinboard.” But don’t let this modesty fool you. Pinterest is the second most influential social networking site (behind Facebook) among women. It is also one of the fastest-growing with over 27 million unique visitors and 220 million page views per day. Here are some more reasons why it […]
Last year, our Director of Interactive, James Wallace, garnered lot of attention for his blog post entitled Does SEO Really Matter Anymore? Over the past year, the answer to this question has proven time and again to be: “Yes…but not as we know it!” Search engine optimization has changed. In short, this is because Google […]
Sharability. Reshare. Retweet. Likes. Inbound links. Page views. Social CRM. All of these digital metrics, and many more, when combined, can be described as “Big Data.” Big Data is more than the latest tech meme. When mined and measured by marketing specialists and then translated into meaningful information that can be used to move a […]
As a Franchisor, the principles for engaging potential consumers, franchisees, or franchise investors are the same. The difference between a good franchise and a great franchise is not just measured in profitability or in location count. What sets truly remarkable franchises apart from the ordinary is the magic that happens for the customer when those […]