Nielsen to add 200 new Canadian stations to BDSradio metrics platform

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Nielsen Music has extended its relationship with SOCAN (Society of Composers, Authors and Music Publishers of Canada) to remain the exclusive provider of detailed radio airplay data from more than 500 Canadian stations.

As part of the deal, Nielsen has increased coverage by adding 200 new stations to its BDSradio metrics platform. The data analytics and measurement company says increased monitoring will provide deeper insight into Christian radio formats for the first time and include additional French-language stations in Canada. 

SOCAN members use BDSradio data to access more detailed reporting of ISRC numbers (the code rights and royalty organizations use to track royalty payments) across a wide range of platforms, including online streaming services, for more accurate and timely data. In addition to monitoring radio airplays, online streaming and music consumer behavior, Nielsen compiles data from nearly 40,000 retail outlets globally, to help record labels, publishers, artists, and performance rights organizations understand what albums, singles and music videos people are buying, and where they’re buying them.

“With coverage of more than 500 stations in Canada, BDSradio now provides airplay for the long tail, including Christian and French language stations, to help artists get paid,” said Paul Shaver, VP of Entertainment for Nielsen Music, in a news release. “We are honoured to continue our 12+ year relationship with SOCAN, one of the largest and most respected publisher rights organizations in Canada.  Renewing our partnership with SOCAN demonstrates the power of Nielsen Music as the trusted and reliable data source for the music industry.”

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Broadcast Dialogue – The Podcast: Michael Hill, Managing Director of Radioplayer Worldwide

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Radioplayer Canada recently celebrated its second anniversary of streaming Canadian radio stations to millions of listeners each week.

On this episode of Broadcast Dialogue – The Podcast, Broadcast Dialogue Publisher, Momentum Media Marketing President & Founder – Shawn Smith in conversation with Michael Hill, managing director of Radioplayer Worldwide, on the rise of radio streaming, the future of the in-dash radio experience and the challenges of smart speaker adoption.

Momentum Media Marketing, Broadcast Dialogue’s parent company, is the designated management company for Radioplayer Canada.

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Great Content Is A Godsend

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A client recently offered those words at the close of a conference call. And right then it dawned on me: Our clients tend to be experts in their particular field – not experienced multi-media communicators like we are. That’s in our DNA and we sometimes take it for granted. It’s our secret weapon.

Content Marketing is an oft-overused term originally conjured up to describe paid print editorial. In a platform agnostic marketing environment of 2012, truly great content must be deployed across multiple platforms, where consumers want, and how they want.

Any organization can leverage its expertise to create compelling media content – especially if it enjoys a thought-leadership position in the marketplace. An experienced and quality content creator can help these brands literally evolve into media properties that can engage followers with a myriad of specific interests and motivations.

North America’s largest trade association and the leading producer of housing market data had several goals. It sought a way to deliver information on buying, selling, and owning a home as well as other housing market information directly to consumers.

NAR previously relied almost exclusively on the national media to interpret their releases and present the information through their varying lenses. The Association also wanted to create and disseminate credible and timely messages that represented the immense collective expertise and professional acumen of their 1.1 million REALTOR® membership.

With the help of media marketing experts, Real Estate Today was born and within 24 months the weekly 2-hour audio program, hosted by award-winning talent Gil Gross, and its associated web-deployed and social media-driven content became America’s #1 real estate program.

Real Estate Today is now available on on-air, on satellite, on-line, via mobile, and is consumed by over 1 million consumers every month. www.RETradio.com

Example: The National Association of REALTORS® – Real Estate Today

The winning formula for producing great content starts with a comprehensive brand strategy and is fulfilled with highly produced and informative, engaging content that can activate the target audience in a natural and powerful way.

No tactic can rival the successful deployment of superior multi-platform content marketing delivered by a credible organization by proven and professional content creators. It truly is a godsend.

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