What Is Inbound Marketing?
For more than a century, marketing and advertising have been defined by interruptive marketing techniques such as print, radio, and television commercials, cold-calling, sales flyers, and telemarketing.
However, a new era is upon us where the populace is consuming media on their own terms, eschewing commercials, initiating their own search, and embracing social discovery of the products and services they need and want.
It’s no surprise then that marketers are left wondering why it’s getting harder to sell!
Inbound marketing is based on the concept of earning the attention of prospects, making yourself easy to be found, and drawing customers to your website by producing content customers value. These blogs, audio, video, eBooks, eNewsletters, white papers, SEO articles, social media marketing, and other forms of content marketing are considered inbound marketing.
Therefore, the process of Inbound Marketing facilitates and hastens client discovery of your offerings, increases web traffic, generates leads, facilitates sales conversations, and builds loyalty with consumers.
1. Generate more traffic
2. Turn visitors into leads
3. Convert leads to sales
4. Turn customers into repeat higher margin customers
5. Analyze, refine, and repeat
Inbound marketing is especially effective for those businesses with long research cycles and knowledge-based products. In these areas prospects are more likely to get informed and hire those who demonstrate expertise.
In the words of an accomplished marketing professional and new client who found Momentum as a result of our own inbound marketing techniques…
“I need to know enough to know who to hire to get the job done.”
Inbound Marketing will allow you to out maneuver your competition, and be regarded as the expert in your field at the moment of interest.
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