LinkedIn – The Business Social Network to Watch

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When asked which social network will be tops as it pertains to building business, especially among B2B companies, the easy answer is LinkedIn.

Bigger Isn’t Necessarily Better

LinkedIn is the social network for business. And although it doesn’t boast 1 billion served, LinkedIn does offer some impressive stats:

  • 300 million users (May 1, 2014)
  • 187 million daily unique users (Feb 6, 2014)
  • 40% of users check it daily (July 2, 2013)
  • 2.1 Million LinkedIn Groups
  • 41% of daily visits are mobile
  • 44,000 jobs accessed via mobile every day

What makes LinkedIn so powerful is that it is fast replacing Address Book (which replaced Rolodex – look it up kids!) as the place to store and access contacts. The beauty of course is that you stay in touch with your connections as they move from job to job.

It’s a Matter of Intelligence

Most business and sales people miss the vast intelligence that LI affords. By watching moves your contacts make, you can identify an opening for a conversation about your product or service. With just five minutes of research, smart users can identify and qualify prospective buyers or business partners. The act of this pre-qualification can mean the difference between having your advance welcomed or rebuffed.

Unlike Facebook, Instagram, Pinterest, or any other network, LinkedIn is simply the most effective way to pre-qualify leads.

The Cost Efficiency is Compelling

If you are selling a product or service, LinkedIn advertising (at least for now) remains one of the best and least expensive advertising opportunities when it comes to cost per lead. It amazes our clients when they realize that we are able to target their message right down to the ZIP code and connect with the precise target within corporate hierarchy. And because users tend to be connected with like professionals, there is huge value in reaching those people as well.

LinkedIn Groups and Spotlight pages also create an amazing opportunity to share critical and timely content with connections.

As with all things, the manner in which you use LinkedIn will define the quality and quantity of the results you get.

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