What’s the Value of a Facebook “Like?”
The answer on Facebook is $0 if you don’t have a strategic plan to monetize it or otherwise leverage social media in a way that creates revenue.
Internet coffee shops are rife with “social media experts” who sip lattes and brandish the word “engagement” about as if business were as simple as chatting with friends. Engagement for engagement’s sake often results in a whole lot of yakking with little or no regard to whether or not the conversation is consistent, on brand, on target, or, most importantly, leading somewhere. In short, these “experts” can do a lot of talking and not much for the bottom line.
Almost every brand can benefit from unique and specific marketing initiatives that can be employed to drive revenue using social media.
However, if your social media strategy begins and ends with the word “engagement,” or worse, you have no strategy at all, you are missing out on the huge and essential opportunity to drive your business forward in a quantifiable way.
The truth about employing social media marketing is that it is challenging work. It requires great focus and skill. But when it’s done properly, social media will establish credibility for your brand, expose you to a social reach far beyond your current network of followers, and allow you to significantly impact the bottom line
This requires a unique and comprehensive brand strategy that is informed by specific goals for the brand, deployed with proven tactics and creative that is in-line with the strategy, and validated with a variety of simple measurement tools to ensure a worthwhile return on investment.
And most importantly, there are a variety of specific metrics that will determine the value of a “Like.” You will know and you will like it!
How to Get Your Social Media on Track
• Restart with a solid strategy.
• Avoid BS. Get qualified help.
• Develop a unique plan that addresses revenue.
• Formally define rules for social deployment.
• Monitor all activity for consistency.
• Measure. Adjust. Repeat.
What’s The Value Of A Like?
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