Marketing Insights From The Experts At Momentum
Find Opportunity In The Chaos
Media industry operations are instantly reverse-engineered. Sales revenues are challenged like never before. Marketing is evolving, again. The worldwide pandemic of 2020 has thrown all our lives into some state of flux. An existential crisis such as this affects us all in different but very human ways. As our fight-or-flight instinct kicks in and we become […]
How to Improve Your B2B Customer Experience In 2019
What happened to the B2B customer experience? An inordinate amount of attention has been paid to the evolution of retail consumer marketing, the adoption of digital advertising, social media marketing, and other new media. In many cases, B2B businesses have fallen behind in adoption of cutting-edge technologies and techniques. Websites have fallen into disrepair, even […]
Podcast listening fuelled by sharing: Canadian Podcast Listener
With podcasters competing for their share of the audio space in an increasingly crowded landscape (there are now 700,000 podcasts available worldwide), findings from the Canadian Podcast Listener Survey 2018, indicate that sharing is key. The survey, from Audience Insights Inc. and Ulster Media with support from TPX, found nearly two-thirds (65%) of monthly podcast listeners […]
Nielsen to add 200 new Canadian stations to BDSradio metrics platform
Nielsen Music has extended its relationship with SOCAN (Society of Composers, Authors and Music Publishers of Canada) to remain the exclusive provider of detailed radio airplay data from more than 500 Canadian stations. As part of the deal, Nielsen has increased coverage by adding 200 new stations to its BDSradio metrics platform. The data analytics […]
