Marketing Insights From The Experts At Momentum
Five Keys to Inbound Conversion For B2B Marketing
There are a myriad of reasons why it’s getting harder to sell. It’s not your imagination. Your sales prospect is not interested in taking your call. Culturally they are increasingly incensed by the uninvited approach. Like a man on a hunt for a tool in Home Depot, your prospect doesn’t want your help. They cannot […]
Fuzzy Brand: Rebuilding Brand Equity
In our work as a digital marketing agency, one of the most common declarations we hear from prospective clients is: “I’m spending the same marketing dollars yet my brand equity is increasingly diluted.” Every time we hear this phrase we hurt a little for the client. But we smile on the inside because before us […]
The Naked Truth About Shiny Object Syndrome
How the ‘Latest and Greatest’ Can Leave Marketers Exposed With the pace of change in the world of marketing and advertising, it’s very easy to get blown off course by a mass email solicitation or sales person flogging the latest and greatest marketing solution. You’ve seen the random pitches: We can deliver Likes! (even if […]
How Canada’s Anti-Spam Law Impacts Your Social Media
Canada’s Anti-Spam Law (CASL) will come into effect on July 1st. It prohibits sending Commercial Electronic Messages (CEM) to electronic addresses unless those message follow three simple rules: Identify the sender Obtain consent Provide an unsubscribe mechanism. If you are doing business in Canada or if your customers are accessing their emails in Canada, CASL […]
