Marketing Insights From The Experts At Momentum
Do You Know Exactly Who Your Customers Are?
One of the biggest challenges in marketing and sales is knowing EXACTLY who your core customers are. If someone asked you today “who are your customers?” and you say “people who buy my product”, you’re in trouble. This answer means that you’re selling to whomever stumbles across you in the marketplace and you’re not being […]
Why B2B Marketers Love To Hate Google
The Key to Understanding Google’s Robots It’s virtually impossible to avoid using Google as part of any marketing strategy. But as every business that uses Google knows, the rewards to be reaped from its services are huge yet dealing with the technology behemoth can be absolutely infuriating. This frustration with Google often reaches its crescendo […]
Conversion Paths – Putting the cart before the horse: Why it’s never a good idea to put design before strategy
For most clients, design is the fun part of a web development project. It’s exciting to choose colors and pontificate palette decisions. And it’s tempting to start there. My counsel is always to take a step back and consider critical business issues. Ask key questions. Then let the answers inform the design choices. For example, […]
The Website: Shift is Happening
Over the past 10 years business has been forced to move because an educated consumer has shown up on their doorstep armed with remarkable intelligence. Access to on-demand information has been a game changer in every business sector and with it comes an expectation of how your business enables and responds to its community. A […]
