Marketing Insights From The Experts At Momentum
What Is Inbound Marketing?
For more than a century, marketing and advertising have been defined by interruptive marketing techniques such as print, radio, and television commercials, cold-calling, sales flyers, and telemarketing. However, a new era is upon us where the populace is consuming media on their own terms, eschewing commercials, initiating their own search, and embracing social discovery of […]
What is a Digital Strategy?
A well-conceived and properly developed digital strategy is absolutely critical to most every successful marketing plan. When executed, it will leverage all your internet, social, and content marketing initiatives in a way that will generate leads and result in new revenue incredibly fast. Every business is different. The only common denominator is that all business […]
How Associations Can Harness The Power Of Social
Associations, whether national, regional, or local, are essentially communities. They are comprised of groups of tribes or individuals who are united by shared goals, interests, or preferences. Associations are, by their very nature, social. This presents a unique and especially prescient opportunity for associations to leverage the power of new social communication, marketing, and media […]
How to Develop a B2B Content Strategy
Today’s consumers are like proverbial husbands who refuse to pull over and ask for directions. Folks simply want the instant satisfaction of finding their own way to their destination. Your business is the destination. But can you be found? This phenomenon has put huge marketing emphasis on the notion of discovery. It’s all the more […]
