How It Works
How Valuegraphics Can Help
What your audience values determines what they do and the media they choose.
JOIN THE POST-DEMOGRAPHIC ERA
What your audience values determines what they do, the media they choose, and the brands they buy. It’s not just about demos anymore.
BETTER UNDERSTAND YOUR AUDIENCE
Learn what your core followers have in common. Hint: It’s not their age or income. It’s what they value!
BUILD CONTENT THAT REPRESENTS WHO THEY ARE
Build powerful touch points that will motivate your audience most. When you connect deeply, users stay longer.
OFFER MEDIA BUYERS A DEEPER BRAND ALIGNMENT
Give advertisers an opportunity to reach consumers whose values and passions better match the brands they represent.
IMPROVE DIGITAL & SOCIAL METRICS
Create better and more relevant digital and social media content and dramatically improve follower engagement.
INCREASE SHARE & ELIMINATE GUESSWORK
Gain certainty around what motivates audience and increases market share, reduce risk, and deliver up to 8x ROI.
HOW TO ENGAGE
All of our service offerings include a customized Valuegraphics Profile specific to your target audience extrapolated from the more than 500,000 surveys in the Valuegraphics Database.
1. VALUEGRAPHICS BRIEFING
Before your next brainstorming session, strategy meeting, or executive retreat, David will create a custom Valuegraphics Profile for your product, service or brand and brief your team on the findings during a one-hour video conference. You will be set up to lead your upcoming event with statistically accurate data about what will motivate your target audience the most: a great place to start your team session!
2. CUSTOM VALUEGRAPHICS WORKSHOP
David has been deploying and studying Valuegraphics in dozens of industries, and literally wrote the book on the subject. He brings all his insight to the table when he facilitates Valuegraphics Workshops in person. Each workshop begins with a briefing on the Valuegraphics Profile for your target audience, followed by group exercises about what to do with the information. By the time the workshop is over, your team will have reached agreement on how to implement Valuegraphics to boost performance, and what the next steps are.