MPPIA (We Create BC)

Momentum executes and manages a comprehensive digital strategy for the Motion Picture Production Industry of BC around its “We Create BC” public relations campaign.

The initiative enhances support for BC’s film industry on the part of the provincial government, industry stakeholders, and the public at large.

By developing and optimizing publicity and social media activity, We Create BC puts a face on the people who make up the creative community in the province and spotlight: jobs, education, investment, large and small.


  • Consult with all the stakeholders, advise on best practices, and develop clear rules of engagement.
  • Develop and deploy the digital iteration of the campaign on the We Create BC Website
  • Manage and update Facebook, Twitter, and other social platforms

Return on Investment

  • 2500 Likes on Facebook in first two weeks
  • Unprecedented local and regional coverage on legacy and digital media
  • Unified voice among critical stakeholders in the industry
  • Expansion on the faces of the industry theme for 2013-2014