Nielsen Music has extended its relationship with SOCAN (Society of Composers, Authors and Music Publishers of Canada) to remain the exclusive provider of detailed radio airplay data from more than 500 Canadian stations.
As part of the deal, Nielsen has increased coverage by adding 200 new stations to its BDSradio metrics platform. The data analytics and measurement company says increased monitoring will provide deeper insight into Christian radio formats for the first time and include additional French-language stations in Canada.
SOCAN members use BDSradio data to access more detailed reporting of ISRC numbers (the code rights and royalty organizations use to track royalty payments) across a wide range of platforms, including online streaming services, for more accurate and timely data. In addition to monitoring radio airplays, online streaming and music consumer behavior, Nielsen compiles data from nearly 40,000 retail outlets globally, to help record labels, publishers, artists, and performance rights organizations understand what albums, singles and music videos people are buying, and where they’re buying them.
“With coverage of more than 500 stations in Canada, BDSradio now provides airplay for the long tail, including Christian and French language stations, to help artists get paid,” said Paul Shaver, VP of Entertainment for Nielsen Music, in a news release. “We are honoured to continue our 12+ year relationship with SOCAN, one of the largest and most respected publisher rights organizations in Canada. Renewing our partnership with SOCAN demonstrates the power of Nielsen Music as the trusted and reliable data source for the music industry.”
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